This customer-first philosophy is embedded within our own creative process and is a core part of the collaborative programs of work we take our clients through. The solutions we create are based on the fine balance of customer need with business goals resulting in experiences that attract, engage and compel customers to do something. MMC's goal is to help increase your business performance, whether that's an increase in customer sales, customer data or on-site engagement. The guiding principle is to create solutions that encourage your customers to act, to return and to build a lasting relationship with you. Our strategically driven design process begins with the breaking down of silos within your business ensuring we build a picture of the entire customer experience - beyond the screen interaction, analysing both physical and digital touchpoints - giving us that 360 view from which to base our thinking on. Through a combination of your own audience insight, our research and our expertise, we form the core of the customer experience strategy that shapes the subsequent creative and UX design phase. Using a blend of strategic insight, journey mapping, rapid prototyping, user testing and iterative design we bring products to life through a finely tuned process.